The One Metric That Matters More Than Revenue
Chasing revenue alone can lead to burnout. Here's what I track instead.
Early in my business, I obsessed over revenue. Every month I'd check my numbers and feel either high or low. But that metric didn't tell me if my business was healthy — it only told me if I'd sold enough.
The metric that matters more is 'energy return on investment.' How do you feel after a client session? Energized or drained? After a launch? Excited or relieved it's over? If your business depletes you, no amount of revenue is worth it.
I now track my energy alongside my income. When a project consistently drains me, I rethink it. When a client leaves me buzzing, I do more of that. This shift has made my business sustainable — and ironically, my revenue grew because I stopped chasing things that didn't fit.